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Auditing websites is something we take very seriously here at SEO Brothers. It needs to happen in order to put together the best possible plan of attack for any client. Because of this, it’s something that is done not only at the beginning of a new project, but also prior to putting together a proposal as it may significantly impact the scope of work that needs to be done to get the client where they want to get.
So bottom line is every project starts with an audit, and every audit starts with a site crawl.
If you haven’t heard, technical SEO is blowing up right now. With the recent confirmation of Google’s crawl budget, followed by a noticeable focus on technical SEO at SMX Advanced this year and it’s no surprise that more and more SEO firms, and in-house SEOs are sorting out and finding their preferred site crawler and audit process.
Now lets be honest. If you’ve spent any amount of time working in the SEO space, when you hear “Website Crawler” you’ll think, Screaming Frog.
It’s by far the most popular SEO spider and crawler tool out there. It does it’s job and does it well.
But look out, Screaming Frog, Sitebulb is going to gobble up your marketshare.
I mean that in the nicest way possible, because I truly respect and admire the guys over at Screaming Frog, but while their tool is popular, functional and versatile it lacks a few key elements that Sitebulb identified and improved upon.
Sitebulb perfectly bridges the gap between desktop crawlers and enterprise crawl solutions.
It’s everything you love about a desktop crawler (no limits, lots of customizations, etc.) and everything you love about an enterprise crawler like OnCrawl or Deepcrawl (data visualization, cross-metric analysis, better project management, etc.)
Needless to say, I’m a huge fan of Sitebulb. So to recap, here are the highlights of Sitebulb that I find the best:
- Crawl data visualization
- Cross-metric analysis
- Project and Audit organization
- No-limit usage due to leveraging desktop resources
- Excellent crawl customizations
- Scheduled / queued crawling
- Almost daily iterations and releases so far
- Patrick’s swearing
- Amazing price point at only $65 USD per month.
You can’t find a tool that does all that Sitebulb does at the
Stay tuned for more from Sitebulb
I’m in the middle of recording a full review and walkthrough of the tool on a real world client situations. I will update this post with a lot more information, data, and analysis as we continue to use Sitebulb now that it has been released.Continue Reading
You can optimize a page for more than one keywords but you shouldn’t spend too much time optimizing multiple pages for the same keyword.
I remember an old mentor telling me this years ago. While it is possible to have multiple rankings in the search engines for a specific search term, your effort is better spent by optimizing the different pages on your website for completely unique keyword groups.
Let’s explore how to setup your keyword mapping for success:Continue Reading
There’s no doubt that WordPress is one of the highest recommended CMS for SEO Maybe that’s why it’s so gravy!
With WordPress powering about 23% of the websites on the web today, it’s no wonder that SEO for WordPress is such a popular topic. If I had to bet, I would say 90% of SEO consultants or those learning SEO prefer to use WordPress over any other CMS. Why you might ask? It’s just so powerful and offers almost everything we need to optimize a website quickly and easily.
The top 5 reasons why I love doing SEO for WordPress websites are:
You know the conversation we’re talking about. We know you’ve answered that phone call before.
You’ve poured your best work into a beautiful, functional, and lead-generating website for your client.
The project went well. You got paid. The website launched as expected and it’s a real hit.
Everyone loves it.
So when you get a phone call from the client after a few weeks time you don’t think anything of it.
Until you pick it up.
You’re so caught off guard that you barely get the gist of the conversation. This is bizarre, why are they upset? This was a perfect project.
You manage to calm them down and get enough out of the conversation to check on their website analytics while they are still breathing in your ear.
You see this:Continue Reading