CASE STUDIES

Helping Echosims generate $150k in organic service revenue in year one

CLIENT

echosims-logo

Echosims, Inc

Digital Marketing Agency
Kitchener, Ontario

SERVICES

Continuously train the account management team

Develop custom solutions at 50% margins

Support redesign projects with SEO best practices

Conduct free BD audits on clients for cross-selling

Support AM and sales teams with client calls

Help present deliverables when necessary

Always available via Slack and email when needed

Background

Owners Matt and Jeff reached out to us in hopes of finding a solution for a multi-location dealer network in need of a variety of local-focused SEO solutions, with the hopes of partnering on more business with other clients if they could sell in SEO.

They had worked with an SEO contractor in the past and so were somewhat familiar with the service and discussion it with clients, but had no formal training or process on how things worked or what was actually being done.

Echosims had amazing rapport with clients and a great name in the local industry. While they came to us for a single client service, what they really needed was a complete system for offering and up-selling SEO services to new and existing clients.

Challenges

The biggest challenge to Echosims was transitioning a few clients from the previous SEO contractor to the SEO Brothers. Since they were in the dark with what work was actually being done for their clients, full audits were necessary in order to avoid duplication of work and make sure everything was above board.

Proper product and process knowledge for their client services teams was also a big challenge. Communicating SEO with clients can be tricky and expectations for the service are not like many others.

Process

We worked closely with the whole team at Echosims to train and educate them on SEO product knowledge, the processes, and how to communicate expectations with clients.

Together, we developed detailed ongoing campaigns that fit the majority of their clients so they would be able to sell in solutions quickly without as much back and forth.

Processes that supported their website redesign solutions were implemented so that they could avoid awkward conversations with clients on loss of organic performance after the projects.

Internal communication processes including email and Slack were created to ensure that they can reach their SEO specialist anytime they needed to, just like an in-house staff.

Outcomes

Since partnering with Echosims in late 2016, we were able to help them generate over $150,000 in organic service revenue in 2017 and more importantly, retain the majority of their ongoing campaigns for 2018.

We continue to work together seamlessly as we onboard new projects, keep their team up-to-date on the constantly changing SEO landscape, and helping them grow and scale their organic service revenue.

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Web designer or agency owner? Offer a better organic search engine optimization service with our help.

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