CASE STUDIES
Avoiding awkward conversations with clients while adding healthy MRR
CLIENT
Chris Kloetstra, iTrend Design
Freelance Web Designer / Developer
Waterloo, Ontario
Background
As a freelance web professional, Chris knows the importance of serving his clients. This is why he connected with us to develop a solution where he could better serve his redesign clients while adding additional profits to his bottom line.
Chris was being asked about SEO but never had a confident answer or solution. Rather than simply sending these clients elsewhere, being the caring web professional that he is, he sought after the best value solution for his client
Challenges
One if Chris' biggest challenges is similar to a lot of freelance web designers - budget. He worked with clients who typically maxed out their budget on the design and build of their website and had little left over for an extensive ongoing campaign.
Another challenge Chris faced was making sure that his clients' organic performance did not decrease after a redesign project.
Process
We worked closely with Chris to develop a solution that worked for his clients and his business.
After learning more about his clients we developed productized services that let Chris sell in solutions with a great margin while still fitting within his clients' budgets.
Improving product knowledge through consistent training and open communication also helped Chris improve his confidence while speaking with clients.
Outcomes
Chris now has a well-defined scope of work for any redesign project that requires SEO support that is affordable to the end client and provides enough margin for his business
In addition to this, we were able to add close to $1000 in MRR through ongoing campaigns within the first 3 months of working together by educating Chris and his clients on the role SEO plays in their business.
