Helping RocketBarn drive scalable growth and surpass $30k MRR
CLIENT
RocketBarn Marketing
Digital Marketing Agency
Kitchener, Ontario
Background
Owners Matt and Jeff reached out to us in hopes of finding a solution for a multi-location dealer network in need of a variety of local-focused SEO solutions, with the hopes of partnering on more business with other clients if they could sell in SEO.
They had worked with an SEO contractor in the past and so were somewhat familiar with the service and discussion it with clients, but had no formal training or process on how things worked or what was actually being done.
RocketBarn Marketing had amazing rapport with clients and a great name in the local industry. While they came to us for a single client service, what they really needed was a complete system for offering and up-selling SEO services to new and existing clients.
Challenges
The biggest challenge to RocketBarn Marketing was transitioning a few clients from the previous SEO contractor to the SEO Brothers. Since they were in the dark with what work was actually being done for their clients, full audits were necessary in order to avoid duplication of work and make sure everything was above board.
Proper product and process knowledge for their client services teams was also a big challenge. Communicating SEO with clients can be tricky and expectations for the service are not like many others.
Process
We worked closely with the whole team at RocketBarn to train and educate them on SEO product knowledge, the processes, and how to communicate expectations with clients.
Together, we developed detailed ongoing campaigns that fit the majority of their clients so they would be able to sell in solutions quickly without as much back and forth.
Processes that supported their website redesign solutions were implemented so that they could avoid awkward conversations with clients on loss of organic performance after the projects.
Internal communication processes including email and Slack were created to ensure that they can reach their SEO specialist anytime they needed to, just like an in-house staff.
Outcomes
Since partnering with RocketBarn in late 2016, we were able to help them generate over $150,000 in organic service revenue in 2017. In 2018, that number increased to $250,000 and we are on track to break $500,000 in 2019.
We continue to work together seamlessly as we onboard new projects, keep their team up-to-date on the constantly changing SEO landscape, and help them grow and scale their organic service revenue.
