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We leverage select alt tags as a way to add keyword relevance to specific pages.

For example, if a web design service page had a photo of a team sitting around a table, as part of our page-specific optimization process, we may re-write that alt tag to be something like “City Web Designers Having Planning Sessions at Table”.

But we will typically only optimize one alt tag per opportunity or priority page.

If the website has a large media library with 1000+ images, our team will not spend their time going through every image to write an alt tag as there is simply no ROI for this effort.