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SEO Brothers Partner Help Center

Who should setup the Google Business Profile?

We always recommend that the actual business owner sets up the Google Business Profile. While it is possible for a third party to create the party on their behalf, long-term, it is almost always easier if the business owner creates it themselves.

The reasons for this are two-fold:

1. The person who sets up the account will be the primary owner and it doesn’t make sense to have us as the primary owner of their profile.

2. When a profile is set up, a postcard with a verification code is sent to the business address which is needed in order to activate the profile. Since we don’t have much control over this part, it just makes it easier for the business owner to get the postcard and verify it on their end.