Transcription:

Hey everyone, Adam here. Older brother at SEO Brothers. In today’s video we’re going to review what a typical on-page optimization document could look like.

However, we’re going to switch things up slightly and instead of me talking here, I’d hop on the computer and walk you through the document myself.

Now, before we do that I just wanted to stress that this is not the only way to setup a document like this. It is simply one that has seemed to work for our us and our partners.

There is no right or wrong way to approach this document, and I’ll give some additional ideas for your document that you won’t see in this one.

Alright, so let’s dive in.

This is our client and partner-facing website optimization document. If you work with us, this should look familiar.


We use Google Sheets because we always share our documents and work collaboratively with partners and clients so everything done in here is real-time. Meaning that there are multiple drafts and works in progress that are being completed that the client could see if they pop in.

Now, I want to stress that this document is a good starting point for a project. However, depending on the scope of work it may mold into something more robust.

In the beginning of our document, we setup a legend so that whoever is in it understands the different tabs or sheets.

The ones we’ll highlight here are the keyword research sheet, the website optimization sheet, the content idea sheet and the 301-redirect sheet.

Depending on the project, we may add additional sheets to manage other site-wide technical optimizations such as canonical tags or hreflang management.

Now as I mentioned, depending on scope of work (or for your own site) you may want to include additional page-specific data.

That could be canonical URL, page speed metrics such as time to first byte and total load time, internal link count and external in-bound link count, any metric that you’d want to improve upon in order to have a better user experience could be tracked here.

You can also integrate the sheet with Google Search Console in order to pull in page-specific visibility metrics and monitor overtime as well.

Depending on how technical things are, we usually use Sitebulb in combination with Screaming Frog in order to update this data on a continuous basis.