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Cannabis SEO: A Guide to Standing Out in a Competitive Market

Cannabis company SEO (1)

The cannabis industry is rapidly growing, and so is the number of businesses serving it. If you own a cannabis company, you may find it difficult to stand out in such a competitive market and attract the right customers. SEO (search engine optimization) is an effective cannabis marketing tool to help your weed products or services become more visible to potential customers.

By optimizing your website for search engines, you can ensure that your content appears high up in organic search engine results and reaches the people looking for marijuana products. With the right marijuana SEO techniques, you can improve user experience on your website, increase brand awareness and visibility of your products or services, and generate more leads.

Understanding Cannabis SEO and How It Can Boost Your Business Online

As part of effective digital marketing, SEO for cannabis companies is the process of optimizing your website content with targeted keywords to make it easier for Google and other search engines to find and rank your website in organic search results. It involves creating content tailored to your target audience’s interests and needs, as well as optimizing technical aspects of your website, such as page titles, meta tags, and images. By making sure that all elements are optimized and relevant to what people are searching for, cannabis businesses can increase their visibility online, leading to more organic traffic.

Here’s how SEO for CBD companies can help boost your business:

  • Increased brand awareness and visibility. SEO can help your business reach the right audience and create a strong presence online.
  • Improved user experience. Optimized content makes it easier for customers to find what they are looking for, reducing bounce rates and increasing time spent on your website. As a result, customers are more likely to convert into paying customers.
  • Generate more leads. By appearing on the first pages of organic search results, you can attract more potential customers to your website and turn them into paying customers.

Optimizing Your Cannabis Website for Potential Customers to Find You

To increase your cannabis SEO company’s success, you need to make sure that all elements on your website are optimized.

Here’s how:

  • Use targeted keywords in your content. Identify the keywords and phrases most commonly used by marijuana customers when looking for businesses like yours, and include them strategically throughout your content.
  • Optimize page titles and meta tags. Make sure each page has a unique title tag and relevant meta description that accurately describes its content. This helps search engines better understand what is on your webpage and rank it accordingly in search results.
  • Optimize your website for mobile. As more people are accessing the internet from their phones rather than desktops or laptops, optimizing the mobile experience on your website is essential for improving user experience and boosting SEO performance. Ensure all website elements, such as text, images, menus, etc., are optimized for mobile devices.
  • Improve website speed and performance. A slow-loading website can discourage customers from staying on your page and hurt SEO performance.
  • Build links. Link building is an important SEO technique for cannabis companies that involves obtaining backlinks from other websites to your own. This helps search engines see that your website is trusted and authoritative and can improve rankings in organic search results.
  • Include images and videos in your content. Adding visuals to your content will help engage potential customers while also helping search engines find your site more easily.
  • Create quality content. Quality content is key to SEO success. It needs to be informative, relevant, and engaging in order for search engines to rank it highly in organic search results.

What Are Keywords and How to Use Them for CBD SEO?

Keywords are terms and phrases people use when searching for businesses like yours. By including these targeted keywords in your content, you can make it easier for potential customers to find your cannabis business in search engine results.

To identify targeted keywords that would be effective for SEO CBD purposes, you need to consider what words or phrases people might use when looking for products or services related to the marijuana industry. You can also look at the keywords your competitors are targeting to determine which might be more impactful for your website. Use keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush to uncover keywords that can help you reach the right audience.

Once you’ve identified targeted keywords for your cannabis business, include them strategically in your content, page titles, meta tags, and other elements of your website. This will help search engines better understand what is on each page and rank it accordingly in organic search results.

What Are the Most Common Types of Keywords?

Screenshot of Ahrefs data on keyword "dispensary in denver"

Below are essential cannabis-related keywords to look for:

  • Long-tail keywords. These are phrases with three or more words that target specific searches. Examples include “CBD oil for anxiety” and “organic hemp CBD products.”
  • Geo-targeted keywords. These terms include a location, such as a city or state, to help you reach local audiences more effectively. For example, “dispensary in Denver” or “cannabis delivery service in California.”
  • Short-tail keywords. These are single words or two-word phrases that are broad and have a lot of competition. Examples include “cannabis,” “dispensary,” and “marijuana store.
  • Competitors keywords. Look at the keywords your competitors are targeting to get an idea of which might be more effective for your SEO strategy.
  • Low competition keywords. These terms are less competitive, which makes them easier to rank in search engine results. Examples include “CBD gummies” and “hemp flowers.”
  • Informational keywords. These are terms related to educational topics, such as “CBD effects” and “medical marijuana benefits.”

Effective Tips on Creating High-Quality Content to Rank Higher in Search Engines

As previously stated, content refers to blogs, articles, webpages, and other materials that provide information about your business. High-quality content is crucial for the success of a CBD SEO company as it assists search engines such as Google, Yahoo, and Bing in comprehending the content of each page and ranking it accordingly in organic search results.

Here are some tips for creating high-quality content:

  • Focus on user intent. Before you start writing, think about why people search for the term or phrase you’re targeting. Are they looking for information? A product or service? Make sure your content answers their questions and provides value to them.
  • Make sure it’s comprehensive and up-to-date. Content should be accurate, up-to-date, and provide enough detail so that readers don’t have to look elsewhere for additional information.
  • Be sure it’s error-free and properly formatted. Poor grammar and spelling mistakes can make content difficult to read. It also makes your content less credible, as readers may think you’re not an expert on the topic. You can use tools like Hemingway and Grammarly to help you identify and fix errors. Moreover, your content should be separated by headings, paragraphs, and bullet points to make it easier to read and navigate.
  • Optimize your content for search engines. Include relevant keywords in titles, headings, meta tags, body copy, etc., without stuffing them excessively throughout the page. Use tools like Yoast SEO or Screaming Frog SEO Spider to identify areas where you can improve your content’s SEO for CBD.
  • Include relevant keywords in your content. Remember those targeted keywords we discussed earlier? Be sure to include them in the body of your content, page titles, meta tags, headings, and other elements of your website to help search engines better understand what each page is about.
  • Pay attention to SEO best practices. Use keyword variations, optimize images with alt tags, add internal links whenever possible, create XML sitemaps, submit a robots.txt file, and leverage social media sites to get more visibility for your content.

What Is Link Building and How Does It Help You Rank Higher on Search Engines?

Link building is the process of creating high-quality, relevant backlinks to your website from other websites. These links are considered “votes of confidence” by search engines, as they indicate that other sites think your content is valuable and worth linking to. The more quality backlinks you have, the higher you’ll rank in organic search results.

When it comes to SEO CBD, link building can help you get more visibility and authority in SERPs (search engine results pages). Here are a few tips for effective link-building:

  • Create content that others want to link to. This includes informative articles, industry studies, blog posts, infographics, and videos related to cannabis or hemp products/services that answer customers’ questions or provide useful information. For instance, if you sell CBD gummies, you could create an article on the differences between hemp flowers and CBD gummies.
  • Develop relationships with influencers in the industry. Reach out to key people in your niche and build relationships with them. Be sure to follow their content and comment on it regularly to get noticed by them and their followers. Once you’ve established a relationship, you can ask them to link back to your website or share your content on social media.
  • Reach out to other websites that already link to similar content. You can find related sites through search engine queries, such as “CBD gummies + link building” or “hemp flower + SEO.” Then, contact the website owners directly to ask if they’d be willing to link back to your content.
  • Make sure the links you get are high quality. Links from high-authority websites, such as government sites and .edu domains, will have a bigger impact than low-quality ones. You should also avoid buying links or using link farms, as these can result in penalization from search engines.

What Are Internal and External Linking?

Internal and external linking are other types of link-building strategies that can help you rank higher in SERPs and refers to links from one page on your website to another, while external linking involves links from other websites.

Internal linking helps search engines understand the structure and hierarchy of your site better, making it easier for them to index and crawl pages. It also allows visitors to explore more content without returning to the homepage or using the search engine. Plus, internal links spread link equity (value) across different pages on your website, which helps those pages rank higher in SERPs.

External links provide an additional boost to ranking because they show search engines that other sites find your content valuable enough to link back to it. This is especially important when it comes to CBD SEO agency success, as links from other cannabis-related websites can help improve your ranking.

What Is Local SEO and How to Use It as an Effective SEO Strategy?

Local SEO is a type of search engine optimization focused on increasing your visibility in local searches. It involves optimizing your website and other online properties (e.g., social media accounts, business listings) for the specific locations you serve. So, if you’re from New York City, you want your website and social media pages or profiles to be visible to the residents of NYC.

Here are some tips for optimizing your website for local SEO:

  • Create geo-targeted content on your blog or website. An example would be creating separate pages for each of the cities you serve.
  • Optimize your titles and meta descriptions to include relevant city names. For instance, include “Best CBD Oil in NYC” as a title or meta description for content related to buying CBD oil in New York City.
  • Claim and optimize local listings on sites like Google Business Profile, Apple Maps, and Yelp. Include your full address and contact information, relevant categories (e.g., cannabis store), photos of your business/products, hours of operation, etc.
  • Encourage local customers to leave reviews. Positive reviews on sites like Google and Yelp can help improve your visibility in local search results.

Technical SEO

CBD SEO companies’ success is more than just about content. It also involves making sure your website is technically optimized for search engines.

Here are some techniques to help you improve your website’s technical SEO performance:

  • Optimize your site for mobile devices. Google now uses a “mobile-first” index, which means it looks at the mobile version of websites first when ranking them in search results.
  • Make sure your site loads quickly. Page loading speed is a known ranking factor, as visitors don’t want to wait too long for pages to load.
  • Fix broken links and other errors. Broken links on your website can hurt user experience and result in search engine penalties. Use an SEO crawler like Sitebulb or Screaming Frog to identify any issues with your site’s structure, such as broken links or redirects.
  • Utilize Structured Data Markup (Schema). Schema markup provides search engines with additional information about your website’s pages. This can help you rank higher for certain types of queries and increase your chances of getting featured in rich snippets or earning a “People Also Ask” box at the top of SERPs.

Get Your Cannabis Business Noticed Now with Our Help

The cannabis industry is a highly competitive market, and it’s crucial to have an effective cannabis SEO strategy to help you stand out from the competition. Follow the steps discussed in this guide to get the best possible results for your website. With the right approach, you can improve your organic search rankings and gain more exposure online. This will help you reach more customers, increase sales, and ultimately grow your business.

Don’t have time or are not confident about your skills? Let cannabis SEO experts help. We specialize in professional SEO services and can help you get your cannabis business noticed online. Contact us today to learn more about our services!

Adam Bate

Adam is the older brothers here at SEO Brothers. While he is not deep diving into optimizing websites, he's hanging out with his wife and three children in beautiful Nova Scotia, Canada.


  1. Don on October 17, 2023 at 1:13 am

    Hey how’s it going, I was planning to start a new mail order marijuana site and was looking to see if I can get some SEO done to increase the exposure.

    Looking to rank within Canada from Ontario. Was wondering if we can set up something long-term, we’d be happy to have someone on board with us.

    Please let me know what it would cost to rank a fresh site. Also how long it will take as well.

    Thanks guys!

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