Skip to content

SEO for Plumbers: A Handbook For Online Success

Plumbers (1)

For businesses in the HVAC and plumbing industry, having a robust online presence is vital. As more individuals rely on the internet to locate local services, plumbers must implement search engine optimization (SEO) tactics to enhance their online visibility.

This plumber SEO guide will teach a plumbing company how to optimize their website, increase organic traffic, and reach more customers in 2023.

What Is SEO for Plumbers?

SEO for plumbers is a marketing strategy to improve the visibility and ranking of a plumbing company’s website on search engines like Google. By optimizing your website for relevant keywords and providing valuable content, you can increase your chances of appearing higher in search results, ultimately driving more organic traffic to your site.

10 Plumbing SEO Strategies to Improve Your Visibility Online

1. Claim Your Free Google Business Profile (GBP)

As a plumbing company, your target customers are most likely local. Claiming your free Google Business Profile (formerly Google My Business/GMB) is the first step in local SEO to establish a strong online presence. It lets you list your business, including contact information, directions, and location, on Google Maps and other services. Plus, it increases your chances of appearing in the Local Pack results when someone searches for plumbing services near them.

To claim your free Google My Business profile as a plumber, follow these steps:

  • Go to the Google Business Profile homepage.
  • Click on the “Manage now” button.
  • Sign in with your Google account or create a new one if you don’t have an account.
  • Search for your business using its name and address.
  • If your business is listed, select it and click on the “Claim this business” button.
  • Follow the prompts and provide the requested information about your business.
  • Verify your business ownership through a phone call, postcard, or email verification process.
  • Once verified, you can access your Google My Business dashboard and start managing your profile.

2. Get Listed on Local Online Directories

In addition to your Google Business Profile, it’s important to get listed on local online directories. This helps increase your visibility in local search rankings and improves your chances of being found by potential customers. Make sure to submit your business information to popular directories like Yelp, Yellow Pages, and Angie’s List.

3. Ask Satisfied Customers to Leave Reviews

Reviews play a significant role in influencing a customer’s decision to choose a plumbing service. Encourage your satisfied customers to leave reviews on your Google Business Profile and other relevant platforms. Positive reviews not only improve your reputation but also boost your local search rankings.

4. Research SEO for Plumbers

Keywords are relevant search terms internet users type in search engines to find what they need. Keyword research is a crucial step in any SEO strategy. Use keyword tools, such as Google Adwords Keyword Planner, to understand which terms people are searching for when they look for plumbing services.

There are various keyword types in SEO, but there are a few you should focus on, such as:

  • Long-tail keywords. These are more specific keywords that tend to have lower competition and higher conversion rates.

    • “emergency plumbing services near me”
    • “drain cleaning specialists in Houston”
  • Local keywords. These are keywords with the city, state, or region that you serve.

    • “Plumbers in New York City”
    • “Drain Cleaners in Los Angeles”
  • Service keywords. These keywords directly relate to the plumbing services you offer. They are often used by users who are actively seeking a plumber.

    • “emergency plumber”
    • “water heater installation”
  • Question keywords. These are keywords that focus on answering specific questions that potential customers may have about plumbing issues or solutions.
    Example question keywords:

    • “how to unclog a drain”
    • “why is my water heater leaking?”
  • Comparison keywords. Comparison keywords are used by users who are comparing different plumbing companies or services before making a decision.
    Example comparison keywords:

    • “best plumbing companies in New York City”
    • “affordable vs premium plumbing services”
  • Competitors keywords. These are keywords used by your competitors to market their services. It’s important to stay aware of your competitors’ SEO tactics so you can improve upon them, and come out ahead in the search engine rankings.

5. Create Valuable Content

Content is king in the SEO world. Create informative and valuable content that helps educate and engage your audience.

Here are some tips on how to create valuable content for plumbing websites:

  • Understand your audience. Research your target audience to identify their pain points, interests, and frequently asked questions related to plumbing. This will help you tailor your content to their specific needs.
  • Provide informative blog posts. Write blog posts that educate and inform your audience about common plumbing issues, DIY tips, maintenance guides, and best practices. Offering practical advice and solutions helps establish your expertise and build trust with your readers.
  • Create engaging videos. Utilize video content to demonstrate plumbing techniques, showcase successful projects, or provide tutorials. Video content is highly engaging and can effectively convey complex information in an easy-to-understand manner.
  • Use infographics. Visual content like infographics can simplify complicated plumbing concepts or processes. It allows users to grasp information quickly and easily, making it more shareable and appealing to a wider audience.
  • Publish customer testimonials. Feature testimonials from satisfied customers on your website. Positive reviews and real-life experiences provide social proof and help build credibility for your plumbing services.
  • Offer downloadable resources. Provide downloadable resources like e-books, checklists, or guides that offer valuable insights into plumbing topics. This can help establish your website as a go-to resource in the industry.
  • Promote on social media. Share your content on social media platforms to expand your reach and engage with your audience. Encourage interaction by asking questions, hosting Q&A sessions, or running contests related to plumbing.

6. Create Service Pages

Dedicate separate pages on your website to highlight your different plumbing services. Each web page should include target keywords and detailed information about the service.

For example, an emergency plumbing service page could feature important information about your services and explain why someone should choose you for emergency repairs. You can also add testimonials from satisfied customers to build trust with potential clients.

7. Optimize On-Page SEO

On-page SEO is a plumbing SEO strategy that refers to the optimization of elements within your web pages to improve their visibility on search engines.

Here are some key strategies:

  • Page titles and meta descriptions. Incorporate targeted keywords naturally into your page titles and meta descriptions. Keep the page titles under 60 characters and write compelling meta descriptions that entice users to click on your website.
  • URL structure. Create SEO-friendly URLs that include relevant keywords. For example, use “plumbing-services” instead of generic URL structures like “/page1”.
  • Header tags. Use header tags (H1, H2, H3) to structure your content and include targeted keywords in them. This helps search engines understand the hierarchy of your content and improves readability for users.
  • Optimized content. Write high-quality, informative content that incorporates targeted keywords strategically. Focus on addressing user intent and providing valuable information related to plumbing topics.
  • Internal and external linking. Incorporate both internal links to other relevant pages on your plumbing website and external links to authoritative and trustworthy sources. This helps search engines understand the context of your content and improves user experience.
  • Image optimization. Optimize images by using descriptive alt tags that include keywords. Compress images to improve page load times, which is a ranking factor for search engines.
  • Mobile-friendly design. Ensure your plumbing website is mobile-friendly and responsive. With the increasing use of mobile devices, having a mobile-friendly website is crucial for better user experience and search engine rankings.
  • Schema markup. Implement schema markup on your plumbing website to help search engines understand the specific details of your business, such as contact information, service areas, and customer reviews. This can enhance your search engine visibility and attract more qualified traffic.
  • Regular updates. Regularly update your content to keep it fresh and relevant. Search engines prefer websites that provide up-to-date information, so make sure to add new content, update service pages, and check for broken links.

8. Technical SEO

Technical SEO is a plumber SEO strategy that involves optimizing the backend elements of your website to improve its performance, crawlability, and indexability by search engines.

Here are some key technical SEO strategies for plumbing websites:

  • Website speed optimization. Ensure that your plumbing website loads quickly on both desktop and mobile devices. Optimize images, minify CSS and JavaScript files, enable browser caching, and use a content delivery network (CDN) to improve page load times.
  • Mobile-friendly design. Make sure your plumbing website is responsive and mobile-friendly. With the increasing use of mobile devices, Google prioritizes mobile-friendly websites in search results.
  • SSL certificate (HTTPS). Implement an SSL certificate to secure your plumbing website with HTTPS. This not only provides a secure browsing experience for users but also gives your website a ranking boost in search engine results.
  • XML sitemap. Create an XML sitemap for your plumbing website and submit it to search engines. A sitemap helps search engines understand the structure and organization of your website, making it easier for them to crawl and index your pages.
  • Robots.txt. Use a robots.txt file to control the crawling and indexing of your plumbing website. This file specifies which pages search engines should and should not access.
  • Structured data markup. Implement structured data markup (such as on your plumbing website to provide additional information about your business, services, and reviews to search engines. This helps search engines display rich snippets in search results, improving visibility and click-through rates.
  • Canonical tags. Use canonical tags to indicate the preferred version of webpages with similar or duplicate content. This helps prevent issues related to duplicate content and ensures that search engines direct traffic to the desired page.
  • Optimized URLs. Create clean and descriptive URLs for your plumbing website. Avoid using long, complex URLs with unnecessary parameters. Include relevant keywords in your URLs for better search engine visibility.
  • 404 error handling. Implement proper 404 error handling to redirect users to relevant pages or provide helpful information when a requested page is not found. This improves user experience and helps search engines understand your website’s structure.
  • Website analytics and monitoring. Set up website analytics tools (e.g., Google Analytics) to track and monitor your plumbing website’s performance. Analyze data, identify areas for improvement, and make necessary adjustments to optimize your website further.

9. Link Building

Implementing link building for plumbing websites is an important aspect of SEO to improve search engine rankings and drive more traffic.

Here are some strategies to implement link building for plumbing websites:

  • Guest blogging. Seek out relevant plumbing-related blogs or home improvement websites that accept guest posts. Write high-quality articles and include a link back to your plumbing website within the content. This helps build authority and relevance.
  • Building relationships. Build relationships with other professionals in the plumbing industry, such as suppliers, contractors, or local businesses. Collaborate on content or projects and request backlinks to your plumbing website. Networking can lead to valuable link opportunities.
  • Content marketing. Create valuable and informative content on your plumbing website, such as blog posts, guides, or infographics. Share this content with industry influencers, bloggers, or journalists who may find it useful and link back to it.
  • Local directories and listings. Submit your plumbing business to local directories and listings, such as Google My Business, Yelp, Yellow Pages, and local chamber of commerce websites. These platforms often allow you to include a link back to your website.
  • Broken link building. Find broken links on other relevant plumbing websites or industry resources. Reach out to the website owners and offer to replace the broken links with links to your own content. This benefits both parties by fixing broken links and gaining quality backlinks.
  • Social media promotion. Share your plumbing website’s content on social media platforms. Engage with industry influencers and relevant communities to increase visibility and potentially earn backlinks.

Remember to focus on quality over quantity when building links. Aim for links from authoritative websites that have relevance to the plumbing industry. Diversify your link profile with a mix of different types of links, including contextual links, directory links, and social media links.

10. Start Your Plumbing Blog

Blogging is a great way to consistently create fresh content for your website. Write blog posts on plumbing tips, industry news, and other relevant topics. This not only provides value to your audience but also helps improve your website’s visibility on search engines.

To create high-quality and share-worthy blog posts for plumbing websites, consider the following tips:

  • Provide valuable information. Offer insightful and practical information in your blog posts. Address common problems, provide solutions, share tips and tricks, and answer frequently asked questions related to plumbing. This will establish your website as a go-to resource in the industry.
  • Write engaging headlines. Craft attention-grabbing and compelling headlines for your blog posts. Make sure they accurately represent the content and entice readers to click and read more.
  • Craft an engaging introductory paragraph. Start your blog post with an enticing and exciting introduction to keep the readers engaged. For instance, you can use a shocking statistic, an entertaining anecdote, or an interesting question to capture the readers’ attention.
  • Focus on readability. Structure your blog posts in a way that is easy to read and understand. Use subheadings, bullet points, and short paragraphs to break up the text. Incorporate images, infographics, or videos to enhance visual appeal.
  • Use captivating visuals. Include relevant and high-quality visuals such as images, charts, or videos in your blog posts. Visuals not only make your content more engaging but also increase the likelihood of social media sharing.
  • Add Call-to-Actions (CTAs). Encourage reader engagement by adding clear and compelling CTAs throughout your blog posts. These CTAs can include subscribing to your newsletter, sharing the post on social media, leaving comments, or contacting your plumbing services.
  • Proofread your content before publishing. Make sure to double-check your blog posts and eliminate any typos, spelling errors, or grammatical mistakes. Proper proofreading will ensure you provide high-quality content to your readers. You can use tools like Grammarly and Hemingway to help you with the process.
  • Optimize for SEO. Optimize your blog posts for search engines by including relevant keywords in the title, headings, meta tags, and throughout the content. Ensure your blog posts are properly formatted with appropriate HTML tags.
  • Update and refresh content. Regularly update and refresh your blog posts to ensure the information is current and accurate. This shows that you are committed to providing high-quality and up-to-date content.

Remember, consistency is key when it comes to blogging. Regularly publish fresh and informative content to keep your audience engaged and to establish your plumbing website as a trusted resource in the industry.

What Is Nap Consistency?

NAP consistency refers to ensuring that your business Name, Address, and Phone number are consistent across all online platforms and directories. Inconsistent NAP information can confuse search engines and potential customers, leading to a decrease in your online visibility. Regularly audit your online listings and directories to ensure that your NAP information is consistent and up to date.

Tools to Help You Track Your Performance

Monitoring and analyzing your website’s performance is crucial to understanding the effectiveness of your SEO efforts. There are several tools available that can help you track your performance, such as:

  • Google Analytics. Google Analytics is a free tool that provides detailed insights into website traffic, user behavior, and conversions. It allows you to track key metrics related to your SEO performance, such as organic search traffic, keyword rankings, bounce rates, and more.
  • SEMrush. SEMrush is a comprehensive SEO tool that offers features like keyword research, competitor analysis, and rank tracking. It provides valuable data on your website’s organic visibility, backlinks, and overall SEO performance.
  • Moz Pro. Moz Pro is an all-in-one SEO toolset that includes features like keyword research, site auditing, backlink analysis, and rank tracking. It helps you monitor your website’s performance, identify SEO issues, and optimize your content for better search rankings.
  • Ahrefs. Ahrefs is a popular SEO tool that offers a range of features, including keyword analysis, competitor research, and backlink tracking. It helps you track your website’s SEO performance, find opportunities for improvement, and monitor your rankings in search engines.
  • SERPWatcher. SERPWatcher is a dedicated rank-tracking tool that allows you to monitor your website’s performance in search engine results pages (SERPs). It helps you track keyword rankings, analyze trends, and measure the impact of your SEO efforts over time.

Should You Hire Professional Plumbing SEO Services?

While implementing an SEO campaign on your own can be effective, hiring an experienced plumbing SEO company can provide you with expert guidance and save you time and effort.

Here are the benefits of working with the experts:

Increased Online Visibility

An internet marketing company can optimize your plumbing website’s on-page elements, create quality content, and build authoritative backlinks. This helps improve your website’s visibility in search engine results pages (SERPs) and increases the chances of attracting organic traffic.

Targeted Traffic

SEO companies specialize in targeting specific keywords relevant to the plumbing industry. By optimizing your website for these keywords, they can drive more qualified traffic from people actively looking for plumbing services in your area.

Higher Search Engine Rankings

SEO companies have the expertise and tools to improve your plumbing website’s search engine rankings. By optimizing your website’s technical aspects, content, and user experience, they aim to increase your website’s visibility in search results, leading to higher rankings.

Local SEO Advantage

For plumbers serving a specific local area, hiring an SEO company that specializes in local SEO can be highly beneficial. They can optimize your website for local keywords, create and optimize your Google My Business profile, and implement other strategies to help your plumbing business rank higher in local search results.

Better User Experience

A good SEO company will focus on improving the user experience of your plumbing website. They optimize website speed, mobile responsiveness, navigation, and overall usability, enhancing user satisfaction and reducing bounce rates.

Competitive Edge

With the help of an SEO company, you can gain a competitive advantage over other plumbing businesses that are not investing in SEO. By outranking your competitors in search results, you will attract more potential customers and establish your brand as a trusted authority in the plumbing industry.

Long-Term Results

SEO is a long-term strategy that can yield sustainable results over time. By continually optimizing your website and monitoring performance, an SEO company can help you maintain and improve your search engine rankings, ensuring consistent visibility and traffic.

Closing Thoughts: Take Your Plumbing Business to the Next Level with SEO

As a plumber looking to grow your business online, implementing SEO strategies is crucial. By claiming your free Google Business Profile, getting listed on local directories, asking for customer reviews, conducting keyword research, creating valuable content, optimizing your web pages, building high-quality backlinks, and starting a plumbing blog, you can improve your online visibility and attract more potential customers. Remember to ensure NAP consistency, track your performance using tools like Google Analytics, and consider professional SEO services to maximize your results.

Don’t let your plumbing business get left behind in the online world. Take advantage of SEO strategies tailored for plumbers and watch your online visibility and customer base grow. When you start implementing these strategies today and reap the benefits of a strong online presence.

Contact us today if you need professional help with your plumbing SEO strategies!

Get a free discovery audit and detailed proposal for your business

Adam Bate

Adam is the older brothers here at SEO Brothers. While he is not deep diving into optimizing websites, he's hanging out with his wife and three children in beautiful Nova Scotia, Canada.

Leave a Comment


Is your website performing as well as it could be? Find out with a comprehensive discovery and plan.