USE CASES

So, what can you actually do with the SEO Brothers?

Learn about the pre-defined and packaged solutions that our partners enjoy selling in to their existing, previous, and potential clients.

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Solution:

"New Build or Redesign SEO"

Mitigate risk while improving visibility of a website during a web design project.

Recommended Price:

$500-$2500 per project

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Overview:

Our new build and redesign SEO solutions are one of our oldest and most popular solutions in the design and development community. These are the perfect pair for any web design project. While many partners choose to simply include them within all of their projects, there is still massive value and the ability to charge an SEO add-on fee for all of your projects.

The benefits of this solution include mitigating risk to organic visibility during a website redesign projects, laying the right foundation for visibility, and implementing best practice SEO.

Scope of work:

- Pre-build SEO audit: uncover threats and opportunities to organic visibility.

- Keyword research & mapping: Identify keyword opportunity and map keywords to most relevant pages.

- Page-specific optimizations: Improve keyword relevance by writing custom page titles and other meta-data based on mapped keywords.

- Redirection support: creation of 301 redirect document for redesign projects.

- Launch support: Launch day website crawl and technical review with implementation check.

- Post-launch promotion: Local links and citations to improve authority & visibility.

Solution:

"Initial Full Website Optimization"

Our full initial optimization project is the best solution for anyone looking to invest in SEO with a high ROI without the on-going commitment.

Recommended Price:

$1000-$3000 per project

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Overview:

Our full website optimization solution is the best choice for existing sites and businesses that don't need a new website, but are looking to improve their visibility in search engines.

While this solution will work for any type of business and website, businesses that compete in a local market will likely see the highest return on investment.

Some partners like to break this solution into a free or paid audit and discovery followed up a paid one-time engagement to improve visibility.

Scope of work:

- Full SEO Audit: identify opportunity and issues looking at multiple elements including technical, content, link profile, and current performance.

- Keyword research & mapping: Identify keyword opportunity and map keywords to most relevant pages.

- Page-specific optimizations: Improve keyword relevance by writing custom page titles and other meta-data based on mapped keywords.

- Additional content recommendations based on keyword research: We identify supporting content that will help improve keyword relevance and visibility for the website.

- Link link and citation acquisition: we acquire low hanging fruit link opportunities based on location, competition, and citation sources.

Solution:

"Content Marketing Support"

Generate content and topic ideas and improve visibility for blog and content-focused websites.

Recommended Price:

$300-$750 per quarter

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Overview:

Our content marketing support solution has been a popular request that partners use when they have clients actively investing in on-going content, such as a blog.

This solution is designed to level up a client's content marketing efforts and give every piece of content the best possible chance of improving visibility.

While we do not manage this as an on-going service, our partners can simply make the same request every month or quarter and we will deliver new topics and optimized old posts.

Scope of work:

- Page-specific optimization for all new pieces of content published since the last request.

- Internal link suggestions to help support visibility of core service & product pages.

- Additional topic and content ideas based on informational keywords identified during keyword research.

Solution:

"SEO Maintenance"

Stay on top of changes to your website and industry that may impact organic visibility.

Recommended Price:

$150-$450 per quarter

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Overview:

Our SEO maintenance solution is perfect for web designers and firms that work on monthly or quarterly support retainers with their clients. Add additional SEO data such changes to keyword visibility and monthly website crawls with technical insights.

Similar to the content marketing support, these requests will need to be submitted every month or quarter by you or your team.

Scope of work:

- Website "crawl" simulating how Google crawls a website in order to identify areas of opportunity or technical issues. Details delivered via email or updated on a sheet.

- Keyword ranking visibility check for core 10 keywords for your client.

- Optimization of any new content published since the last request.

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