White label SEO services, trusted by agency partners just like you.
Choosing a white label SEO provider is a big decision
We get it. Debating on going in-house vs white label is one thing. Then you need to weed through the multiple providers to see which are the best fit. Which teams can be a good culture fit? Are they even able to get results in your client's industries? Are they going to be here in three years while I continue to grow? What's included? What do I have to do? These are all very real questions when choosing a white label SEO provider.
Listen, we aren't the best fit for everyone but when we do find a good fit we can really do some great work together. We would be happy to answer some of your burning questions about white label SEO and help you find the right fit for your agency - even if it isn't with us. Let's hop on a call and start the process.
"Honestly, working with the SEO Brothers has been incredible. The process is great and I always know what I'm getting on every single project."
- Rob Gillan, Owner, RedEarMedia.ca
What is white label SEO and why choose to oursource your SEO?
White Label SEO (also referred to as SEO Reselling) is a digital marketing solution that allows your agency to offer and sell organic SEO services to your clients without having to hire in-house for those SEO services. You are able to deliver high-quality SEO services through your own brand without having to do any of the work, oftentimes while still leaving plenty of margin for your business.
The best kinds of White Label SEO solutions will provide the support and training that you would expect from an in-house hire, at a price point that allows you to experience at least 50% gross service margins.
Get a walkthrough of our white label seo campaign process included in our partner success package.
Get a walkthrough of our white label seo campaign process included in our partner success package.
SEO Brothers Proven White Label SEO Campaign Success
We follow a proven process to ensure you can bring to market a highly profitable SEO solution while providing the best value to your clients.
World Class Free Discovery
We pride ourselves on our world-class free discovery. We offer free audits that others in the industry charge thousands for. Not only do we give you the insights you need to ensure a successful campaign, but we support your sales efforts when possible. We promise, no other white-label provider offers this.
Identify good fit campaigns before you sell anything
Provide an exceptional discovery process for your clients
Sell more campaigns with better insight and understanding
Strategic SEO Campaign Onboarding
Every white label seo campaign starts with our strategic campaign onboard. This process lays the foundation of the success ahead by identifying and prioritizing opportunities, capitalizing on quick wins, and laying out the roadmap of work to come.
Lay the right foundation for campaign success and clarity
Provide a clear vision of the roadmap and work to come
Drive results quickly with low hanging fruit opportunities
Strategic Quarterly Focus Areas
This is where we separate ourselves from the other white-label SEO agencies. Instead of obsessing over the number of keywords sold or tracked, we take a strategic ongoing approach to drive success that balances existing performance, business priorities, competition, and opportunity.
Best utilize budget and know where growth efforts will be focused
Better communicate expectations and timelines with clients
Attack low competition areas while investing in the long-term
Optimize & Implement
This is where we get into the nuts and bolts of your white label SEO campaign. On-page optimizations, technical optimizations, link acquisition, and more, largely driven by the campaign's strategic quarterly focus areas.
Improve authority & visibility with relevant and high quality link building
Improve keyword relevance with proper page optimizations
Improve site performance with consistent technical SEO
Report & Iterate
Every month you'll receive automated reports on the 1st of the month so you have time to review the data and prepare for any client communications. Have questions about your campaign? No problem - send them over and a strategist will review.
Communicate campaign success quickly to clients
Have insights into what might need to change
Get access to data quickly and consistently
"I can always rely on the SEO Brothers to deliver quality work while best serving my clients. They feel like a part of my team and are always there when I have a question or need support."
- Chris Kloetstra, Owner, iTrendesign.com
Introducing the SEO Brothers White Label SEO Campaign Components
We combine essential SEO components with quality reporting and the ability to scale each campaign up and down as needed depending on location, industry, and how aggressive your clients want to be. The core campaign is built upon the following components.
Quality Onboarding and Strategy
All of our campaigns start with our initial onboarding month. During this time we set the campaign up for success while capitalizing on quick wins.
Keyword Research and Mapping
Keyword research and mapping are the backbone of campaign success. This process helps us understand what content we have and what we might need.
Page-Specific On Page Optimizations
Well optimized meta data and content such as page titles, descriptions, headers, and body copy can help improve relevance and visibility
Technical SEO and Crawl Improvements
Technical elements such as page speed, schema, broken links, hreflang, canonical tags, and others are reviewed continuously to ensure success.
High Quality & Relevant Link Acquisition
Quality links from quality sources acquired with well-balanced anchor text to ensure long-term website and campaign success and improved visibility.
Consistent NAP and Local Citations
Local businesses receive continuous citation source research and citation building and cleanup to ensure "NAP" consistency across platforms.
Strategic Content Marketing Support
We strategically support one-time content build-outs or ongoing content marketing efforts. Or if you need it, we can write the content as well.
Effective Reporting and Access to Data
As a partner, you have real-time access to your campaign data and formatted monthly reports delivered to your inbox on the first of the month.
Introducing Our White Label SEO Partner Portal
We take the hassle out of ordering campaigns, getting support, and having visibility on existing campaigns with our SEO Brothers White Label SEO Portal.
Order white label SEO campaigns and projects and manage billing easily
Whether you're looking for a standard managed campaign, link building only, content marketing support, or simply one of our world-class free discovery audits, the SEO Brothers partner portal is where to start.
Start, stop, upgrade, or downgrade campaigns whenever necessary with our self-serve billing.
Get the help and support you need when you need it
Question about a campaign? Odd request you'd like us to investigate? We provide support to our white label SEO partners via our partner portal.
Access our partner-only knowledge base any time or simply start a conversation with your team to get the support you need, when you need it.
Add team members to allow collaboration from multiple people on your team
We understand that you don't want anyone to be a bottleneck. By adding team members to your portal account, you are able to have multiple people communicate on campaigns.
This is great for agencies with multiple account managers who oversee different clients, or by simply making sure that there is not a single point of failure for communication.
Get a walkthrough of our partner portal included in our white label partner package.
Our Most Popular White Label SEO Products
Here at SEO Brothers, we strive for continuous improvement. Part of that improvement is listening to our partners' feedback on our products and services. Below are some of our most popular white label SEO products available to our partners. Remember, never hesitate to let us know if there is something you would love to see us bring to market.
Our ongoing managed white label SEO campaigns.
By far the most popular, most valuable, and the most profitable campaigns. Our ongoing managed SEO campaigns are what we specialize in and what you can leverage in order to drive massive value to your clients while adding additional revenue for your business.
Want more info on our campaign process? Watch our recorded demo today.
One-time optimizations & redesign consultations
We get it. Not every client is ready to commit to an ongoing SEO campaign without testing things out first. Our one-time projects with well-defined scope and deliverables are a great way to provide excellent value and results to your clients without the ongoing commitment.
Need support with web projects? We can do that too. Our redesign consultation makes sure you have all your bases covered while rebuilding a well-performing website.
Our white label link acquisition only plans.
Acquire high-quality and relevant links you won't find anywhere else. Our link building only plans let you focus on only link acquisition when that is the biggest need for a campaign. Show success by building website authority and relevance through high-quality link building.
Growth-focused content marketing or blog support
Whether you need strategic support building out new content or an ongoing content marketing plan, or you want us to handle end-to-end content creation, our managed content marketing plans will help put that into action.
What Are The Best Types of Clients For SEO Brothers' White Label SEO Services?
Different types of clients require different types of services. Therefore, not all search engine optimization or SEO professionals are going to be the right fit for all types of clients or campaigns and so it's important to find a provider with the right solutions for your needs. For example, the needs of a local SEO client are going to be different than that of an eCommerce SEO client or media or blog-style website.
Our standard SEO campaign process seems to work really well for the following types of campaigns.
Authority Figures & Consultants
National / International B2B
Benefits of Using White Label SEO vs Hiring In-House
We’ve defined what white-label SEO is. We’ve compared it to other popular methods of getting SEO done in an out-sourced fashion such as reseller SEO packages and hiring an outsourced SEO employee. No doubt, finding a high quality white-label solution is likely the better strategic decision for most (not all) of the time.
But what about hiring in-house? Should you fork out 50k for a decently experienced SEO specialist and bring all the work in-house, or should you make the decision to partner with a white-label firm?
We have this conversation with partners often, and largely it depends. It depends on your existing relationship with SEO (do you have well defined deliverables and process already?), your desires as a business owner (do you want the responsibility of hiring in-house or would you rather partner), and how much existing business you either have now, or think you can hit the ground running with.
If you have a big book of business and a proven process – hiring in-house may make perfect sense. If you’re looking to downsize your overhead but still want a strategic relationship then maybe it’s time to look for a white label solution. There are some benefits to choosing a white-label SEO provider, but at the end of the day the decision you should make, depends on your unique situation.
So what are these benefits?
Leverage a proven process and deliverables without having to build it yourself
When you partner with a white-label provider they should have a proven process that they bring to the table (we hope) along with a set of deliverables that you and your clients interact with. They’ll have an SEO document and check-list. They’ll have a website optimization document and a process around how they do research and communicate with you and your clients, etc.
Hopefully, this process is already well ironed out and optimized based on feedback from other partners.
Trying to create this yourself is certainly doable, but do you want to invest the time to do it? If you don’t already have this, make sure it’s either in place before you hire, or the person you hire is bringing it with them.
The ability to scale and add new SEO clients without having to worry about hiring
The margins always have to make sense. A good white-label provider will understand that and work with you to help you sell in services at a price point that makes sense. As you add on more SEO clients you will have a very specific understanding of what your gross service margins will be on these accounts. Yes there will be additional time and resources in admin and account management, but your service margins will remain consistent.
Not only do you have a good understanding of margin, you also have the ability to scale quicker than having to hire and train new employees to serve clients as you grow. Since most white-label SEO firms are always hiring and training, you will be able to continuously add new accounts.
Add new revenue from existing clients without additional overhead
This isn’t necessarily exclusive to the white-label approach, but if you aren’t offering SEO currently and you create a strategic partnership with a white label firm, then you are able to immediately take that offering to your existing clients – whether they are web design clients, paid digital clients, social, etc.
There is no lag time in training an employee or figuring out an offering – you get to hit the ground running on day one.
White Label SEO is usually a more cost effective solution
Why not start offering a few campaigns with a $750 monthly commitment vs a $5000 monthly commitment of hiring an employee? With a white label provider, you’re able to start smaller and scale faster than you would with a dedicated staff.
If you already have resources on your team and the capacity to serve clients then that might be a better way to go. However, what we often find is that having someone on your team that at least understands the basics of SEO can do very well as the point of contact with a white-label provider in helping to relay important information to your clients.
White Label SEO vs Reseller SEO: The Best of Both Worlds.
Reseller SEO is a very common term, that is often used synonymously with White Label SEO. However, there are usually some core differences between the two. To compare, I’ll include our definition of reseller SEO here:
What is reseller SEO?
Reseller SEO is a solution where you select exactly what core set of SEO actions will be completed for a client and you buy the package from an SEO reseller and deliver to your client. SEO reseller solutions don’t often come with any level of education, training, or support outside of the specific purchased plan and aren't highly customized based on each specific website.
The main differences between Reseller SEO and White Label SEO are as follows:
Access to a team
When you partner with a white label provider, you usually have access to a project coordinator and account manager who will be there to help you succeed. They will work internally with a team of SEO specialists and help you communicate with your clients while identifying opportunities.
Support & education
Because you don’t often get a team with reseller SEO packages, you likely aren’t going to receive a lot of support or education behind the service, deliverables, or SEO in general. This is something to be cautious of if you do not have a great understanding of SEO currently.
Strategy and direction
Most of the time, you’re getting a pre-set list of action items with a reseller package. However, with white-label you are likely to get a little more strategy support. To be fair, lots of strategy goes into developing packages that work in different situations so this isn’t necessarily a bad thing either way.
Pricing models & margins
For a reseller SEO solution, you’ll usually experience a lower cost per campaign or project than you will a white-label provider. While this is not always the case, reseller packages are usually so very defined that they are able to drive the price down.
Ease of sale to your clients
When you’re simply reselling a reseller SEO package you often know exactly what you’re selling. If not results, at least the scope of work that will be completed. However, oftentimes with White-Label (and with more strategy involved) the end product might be slightly different between clients and involve more of a discovery process.
How we combine Reseller SEO with White-Label SEO
We understand there are pros and cons to both reseller SEO and white-label SEO. This is why we’ve designed our productized service to include the best of both worlds. Here at SEO Brothers, every partner has a dedicated project coordinator with weekly meetings during the initial on-boarding process so that you know exactly how the process and deliverables look.
While we bring strategy to each individual campaign, we simplify things and make it easier to sell by making our process consistent. We take every campaign through the same process – however sometimes the work we do on an individual site may vary depending on what we identify based on the competition.
"They've been really great at working with us to develop a process that really is seamless and works well for us and helping us understand how we can bring the most benefit to our clients."
- Joy Fraser, Creative Director, Roddis Communications
How To Choose a White Label SEO Solution?
Research, interview, and a little bit of gut feeling. This is a two-way street. You want to choose a great fit white-label SEO provider as much as they want a great fit client. So make sure to connect, research and get to know the firm before jumping into things. While they may not need to fit with your office culture exactly or have the overlapping skillset with other areas of your business like you may look for in an employee, it’s still important that you get along and get a good vibe from the firm.
All that said, there are a few things we recommend you look for or ask while you’re on the hunt for a white label SEO provider.
Choose a firm that only provides white-label SEO.
There are a lot of white-label agencies out there. The white-label space is full of great solutions and firms that will provide private label or white label services through other agencies and let you sell in services to your clients. In our experience, specialization beats generalization – especially when it comes to SEO.
When you partner with a firm that only does SEO it means you likely have better processes (since they are only improving their SEO process not their paid or social process as well), better pricing (they will have such an effective and efficient process it’ll mean they are able to keep prices low), and better communication and education (again, they only talk about SEO so surely they should be able to communicate and educate you on it)
Ask them about their campaign process.
Book a sales call or a demo and ask them to explain to you what they do when you send them a new campaign. Ask them about the process, the deliverables, and the communication. The more you understand their process the more you’ll understand if it’s a good fit for your clients and the easier time you’ll have selling it in on projects.
Needless to say, they should be able to walk you through both a partner onboarding process and the project onboarding process.
Meet at least some of their team.
Get some face time – know who you’ll be working with. If you’ve decided to choose a white-label solution over a simple reseller package it’s likely because you wanted the support and team that comes with that. Make sure you get a chance to meet some of the team – the sales reps, strategists, project coordinators – and get a sense of how they operate and what they are like.
Here at SEO Brothers, you're welcome to book a "meet the pod" call at any point if you're interested in working with us!
Review their deliverables – what will you and your clients see?
Chances are you can find this on their website in some way or another, but if not you likely just need to ask. What are the deliverables that your clients will see? What will you have access to? How do they communicate changes, progress, reporting, etc.
The Best White Label SEO Companies in 2022
When it comes to effectively providing SEO services in a white-label capacity there are a handful of reputable companies that do it with great results, with a team you can rely on, and with prices that make sense for your mark-up and margins. Let’s take a look at some of them here:
Yes, this is our own company and we shamelessly plugged it in the #1 position. But if we don’t have confidence in our own business why would you work us with, right?
We’ve recently launched our white label SEO portal that allows our partners to self-manage while giving them access to strategists and growth specialists to help propel their business and SEO revenue forward.
We also provide all of our partners with free white label SEO audits for their prospective clients to help them win more business and close more deals.
If you want to get started, click here to connect with your growth specialist.
A great brand and company here. We plan on doing a more robust review of The Hoth in the future, but they are definitely a viable option for many agencies looking for a white label partner.
Their pricing for managed SEO starts at $500 USD ($1,000 recommended) and they have options for a variety of different standalone services. While they aren’t exclusively a white label provider, they have certainly made a name for themselves in the white label / reseller space.
Similar to The Hoth they aren’t exclusively a white label provider, however, they do market strongly to both resellers and white label partners. Boostability also provides all SEO for Vendasta’s clients as well. We have not heard much feedback on the actual service and results, but if they’ve been around for this long, chances are they provide good results.
Our first encounter with Vendasta was at the SMX conference a handful of years ago – probably 2016. They seem to be an exclusive white-label firm, but offer a lot more services than just SEO. However, their people seemed like good people and we enjoyed hanging out with them for a couple of days in Seattle.
However, when it comes to white label SEO solutions, it appears as though Vendasta seems to resell Boostability’s platform so be conscious of that.