Managing margins, pricing, and client expectations
What you'll find in this video:
We design our solutions and price so that they can be comfortably doubled in price and still be fair-market value. So feel free to use that as a guideline when marking up our services. This may not align as we get into the higher priced on-going solutions, however for the majority of our solutions this is the case.
We have many partners that simply include our prices into their services in order to add more value and win more business, while many mark up anywhere from 30% to 100% depending on the client and their business model.
In terms of managing client expectations with performance in SEO. This is a conversation we are always happy to have on a per-project basis. However, as a general rule we have expectations that align with our service categories:
Foundational services - the expectations of these services is that they will provide a base level foundation of organic visibility. They will essentially lay the foundation for the website to be positioned as best as possible for future growth, however, they themselves will not be enough to get high visibility for targeted search terms. Generally, these solutions see a good lift in visibility and increase across the website as a whole.
Growth-focused services - this is where we get into more of a conversation about expectations and with these services we focus on improving targeted rankings and traffic within key service and searcher intent areas. Any growth-focused project comes with an honest discussion about how long it'll take and what to expect based on budget and competition.
Maintenance and support services - these services are designed to support the current level of visibility while making sure the website follows SEO best practices and keeps everyone up to speed on changes in the industry. While it is possible to see some lift with these services, that is not their intent.